Smart Kompare

SmartKompare comes up with different ways to help Bangladeshi people compare financial products and find a contract for you that garbs your detailed needs the best.

Client: Smart Comparison Limited
Date: 2016-09-01
Services: Brand Identity

01. Background

SmartKompare helps you to find your best financial product from sea of options.It compares loans from different banks and financial institutions and helps users make a good decision.

Currently, this service analyzes personal loans, but soon this will also be available for all types of loans The startup seed-funded by Fenox Venture Capital, San Jose based venture firm.

02. Strategy

Smartkompare prides itself on comparing “seas of options” while actively developing financial awareness to deliver the information team the best, most rational financial solution. Babooi’s studies explored the natural stimuli that defines comparison..

Strategically our goals were threefold; (i) position SmartKompare as fresh, innovative, and yet rooted in methodology; (ii) express SmartKompare as an iconic and confident brand; (iii) communicate a sense of warmth and approach-ability.

03. Results

SmartKompare logo and brand identity builds on simple, interlocking tile shapes that simultaneously serve as a monogram. The mark is both solid and delicate

The new logotype was custom drawn–unique to the SmartKompare brand.The color palette was comprised of earthy and neutral tones that could support SmartKompare’s wide selection of colors.

“I appreciate their work and definitely will recommend to any company who are looking for graphic and branding solution”

Ron Mahbub Founder, Smart Kompare